Brand strategy and identity design in Rhode Island

Everybody's got a logo. Not everybody's got a brand.

Brand strategy is the foundation everything else is built on. I help small businesses, creatives, and authors figure out who they are, then turn it into a look and a voice people remember.

Start your brand See what's included
brand board
AaNewsreader · Inter
Wildflowers used as brand mood photographythe vibe

Brand voiceWarm, funky, and a little bit bookish.

Brand strategy + design

Whether you're starting from scratch or something just isn't clicking anymore, you'll leave with a brand that actually feels like you and works hard to prove it to everyone else.

just getting started?

Brand new

We build it together from scratch: who you are, who you're talking to, and how you want people to feel when they find you. Then we bring it to life visually.

been around a while?

Ready for a refresh

If you've outgrown your look or something just isn't landing, we figure out why and fix it, keeping what's working and reimagining what isn't.

The package

Brand Strategy + Identity

the foundation for everything

Strategy first, then design, so every choice has a reason behind it. You'll walk away with a complete brand and everything you need to show up consistently from day one.

What's included

the strategy
  • Brand questionnaire
  • Discovery call and honest conversation
  • Mission, vision, and core values
  • Brand voice and messaging
  • Ideal client and audience snapshot
the look
  • Mood board
  • Primary and secondary logos
  • Brand mark or icon
  • Custom color palette
  • Font suite
the tools
  • Complete brand style guide
  • Customizable Canva social templates
  • Logo files in every format you need
  • A brand reveal call to walk you through it all
Timeline4 to 6 weeks
InvestmentCustom quote
Best forNew + growing brands
Book a discovery call
How we work

From first chat to brand reveal

1

We dig in.

A brand questionnaire, a discovery call, and an honest conversation about where you are and where you want to go.

2

I get to work.

Mood boards, logo concepts, and color and font exploration, all grounded in your actual goals.

3

You get the keys.

A complete style guide, Canva templates, and everything you need to show up consistently from day one.

Recent brand work

Fresh off the drawing board

Renda Knapp brand direction: Pretty Dangerouspretty dangerous
Renda Knapp brand direction: First Lightfirst light
Renda Knapp brand direction: Sterile Field, with logo, palette, and fontssterile field

Renda Knapp

Author branding · Brand directions

Three distinct brand directions for physician and medical thriller author Renda Knapp, each with a logo and monogram, color palette, font pairing, and a homepage preview, created ahead of her debut novel, COMPLICIT.

Stonington Village logo with coastal wave mark Stonington Village

Stonington Village

Logo refinement

A polished take on an existing mark for a coastal New England apartment community: lighter wave linework, tighter spacing, and an understated, timeless feel.

Better together

Brand + website, one seamless launch

A polished brand is the one thing I ask for before building a website. Doing both together means your logo, colors, and voice flow straight into a site that feels like you from the very first click.

Explore web design
The good stuff

Burning questions

Branding can feel like a big, fuzzy thing. Here's what people usually want to know first.

Emily Homonoff smiling at a Rhode Island vineyardhappy to chat!

Ask me anything

01What's the difference between a logo and a brand?

Your logo is one piece of the puzzle. Your brand is the whole picture: your voice, your colors, your fonts, your values, and the feeling people get when they come across you. We build the whole picture, so your logo has something real to stand on.

02I already have a logo. Can we keep it?

Absolutely. If your logo is working, we'll build around it and fill in the rest: colors, fonts, voice, and the tools to use it all consistently. If it's not quite working, we'll talk honestly about refreshing it.

03What will I actually walk away with?

A complete style guide, your logo suite in every file type you'll need, your color palette and fonts, a clear brand voice, and Canva templates so you can create on-brand posts on your own.

04How long does the whole thing take?

Most brand projects take about 4 to 6 weeks, depending on scope and how quickly we can trade feedback. You'll get your own timeline at the start so you always know what's next.

05Can you design my website too?

Yes, and I'd love to. Brand and website projects work beautifully together, and your new brand flows right into your site. See web design options.

06How much does branding cost?

Every brand is a little different, so projects are custom quoted based on what you need. Reach out and we'll figure out what makes sense for where you are.

Ready when you are

Let's build a brand you're proud of

Tell me where you are and where you want to go. I'll follow up with ideas and next steps.

Book a discovery call talk soon! xo, Emily